They collect audience research for print and advertising trading in Britain
A-upper middle class
B-middle class
C1-lower middle class
C2-skilled working class
D-working class
E-not in work hardly getting paid
A, B, C1- most disposable income
BARB-Broadcast audience research board
- who is watching
- what are they watching
- when are they watching
- which screen are they watching on
- how did the content get to the screen
Rajar
RAJAR is responsible for setting the research specification, the awarding of the research contracts to third party suppliers and the overall quality control
Primary research- is when you go out and find things out first hand from the people
- surveys
- questionare
- interview
secondary research-is when you go out and find out what you need to know form someone else ie. books, google search.
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