two methods of collecting research are primary (questionnaires) and secondary.(articles/journals)
types of research
Audience research
researching into the mind of the people who are going to be using your product to target towards those demographics.
Market research
looking for gaps in the market or certain trends in the market and other competitors.
Product research
looking over all of the research done and seeing how viable your product is going to be.
Who conducts research
NRS-National readership survey
BARB-Broadcasters audience readership board
RAJAR-National Readership SurveyIpmos mori
Touch stone
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