LO3:primary research

read the questions more carefully
link it back to the brief
justify my answers  (why)

under line key words from the question

giver reasons (because)

identify question- 1-2 mark
Explain question-3-6 marks
evaluate questions-20 marks

LO:4 Evaluation question

evaluate-advantages/disadvantages (SWOT)

• pre production documents i.e. brief (SWOT) ,production schedule, mood board, mind map, blue sky thinking, visualisation diagram, script, story board, site map diagram

effectiveness

1. how useful is the document
2. how good it is at doing its job is
3. link tot he scenario (why)
4. conventions of the document (advantages)
5. the consequences of missing key and complete information (disadvantage)
6. other pre production documents that are needed, visualisation diagram, site structure (disadvantage)

directly link your examples tot he breife

explain why

why is this important to the audience

write in full sentences

minimum of 15 marks on the 20 mark question

spend 20-25 minuets on the swot analysis

15 minuets on the drawing tasks

poster mock

• questions 8/9 or both out of 6
• you will have to draw 2 pre production products for a media product
  

conventions of a poster:                                 

• what is the purpose
• must be portrait
• brand name
• brand name is in the masthead
• an image of the product
• house style (colours, font, graphics,)
• slogan
• logo
• web link
• product description
• reviews (quotes)

Annotations:

• justify our designs ( connotations/colours)
• linked to the brief
• what fonts have been used
• 
  

LO3:Research

Research takes place during pre production so you can base your content on what you have found.

two methods of collecting research are primary (questionnaires) and secondary.(articles/journals)

types of research

Audience research

researching into the mind of the people who are going to be using your product to target towards those demographics.

Market research

looking for gaps in the market or certain trends in the market and other competitors.

Product research

looking over all of the research done and seeing how viable your product is going to be.

Who conducts research

NRS-National readership survey 

BARB-Broadcasters audience readership board

RAJAR-National Readership Survey
Ipmos mori
Touch stone

LO4:VISUALISATION DIAGRAM

Visualisation diagram-a sketch that represents a layout of a product

examples

• magazine
• website (wire frame)
• print advert
• levels for a game

home screen-the first/main screen of a game, app, website

you will have to draw 2 pre production things

question 8 and 9 is worth 6 marks each

content-dose the drawing look like the product you have been asked to draw and have the key features

fitness for purpose-dose the product relate tot he brief/scenario

DO NOT BOTHER COLOURING IN

annotate and justify your decision

• house style-fonts, colours, graphics, images, brand recognition
• appeal to target audience-
• the brief

NRS-National readership survey
They collect audience research for print and advertising trading in Britain
A-upper middle class
B-middle class
C1-lower middle class
C2-skilled working class
D-working class
E-not in work hardly getting paid

A, B, C1- most disposable income

BARB-Broadcast audience research board

• who is watching
• what are they watching
• when are they watching
• which screen are they watching on
• how did the content get to the screen

Rajar

RAJAR is responsible for setting the research specification, the awarding of the research contracts to third party suppliers and the overall quality control

Primary research- is when you go out and find things out first hand from the people

• surveys
• questionare
• interview

secondary research-is when you go out and find out what you need to know form someone else ie. books, google search.

LO:3 Forms

once a production schedule of the task is organised, the following forms need creating

• call sheet
• consent form
• location release

•  If you are filming you need a call  sheet
• you would make this before the shoot
• give this to your production sheet few days prior
• a contingency plan is made encase it goes wrong i.e. backing up data
•    

A production schedule would include when things concerning production would happen

• hard ware
• software
• equipment

this is important because you need to know where you need to be and when i.e. at a certain venue to film on a certain date.

• organisation i.e. people/places

a producer of a product would make a production schedule (admin)

everyone involved in the production proses would see the production schedule.

a production plan is a project management tool.

you would use things like Microsoft excel because you can easily ad information about your task

identify one type of project management tool that could be used to keep track of the project tasks and explain why it is suitable for this task [3]

A production schedule could be used as a product management tool to keep track of the project tasks because it concisely shows when a task is suppose to be done by and how ling it should take which every one can access.

Assessor: Theo Bebbington

3/3 Marks, as it identifies what should be used, explains why it should be used and how it would be used realistically.